Online Media, Marketing & Entertainment
As an online content provider, you operate in a slightly different risk landscape. Most of that risk may revolve around media & publishing liability but extends well beyond. The exposures needing to be addressed will vary, depending on the type of content, media, demographic and website features to name a few. A membership based health and lifestyle blog geared towards the elderly, has very different exposures than that of an online educational media platform for children. While libel/slander and IP related claims such as copyright infringement are almost always a concern, content providers must also consider their additional exposures including:
- 1st and 3rd party financial losses resulting from “downtime” due to breaches and ransomeware attacks
- Advertising laws, FTC oversight and OECD guidelines for consumer privacy/protection
- Transmission of viruses to clients
- Cyber exposures created by membership based models and storage of personal information
- Lawsuits from advertising clients alleging misrepresentations
- Lawsuits from investors and VC/PE firms alleging mirepresentations
Industry trends magnify these exposures. Privacycon demonstrates the regulatory scrutiny and contentious debate surrounding acceptable behavior and best practices involving the collection (and use of) customer data. The reliance on analytics and automated marketing platforms invites the potential for additional litigation from dissatisfied clients due to decreased returns. And as companies continue to expand their operations and branch out from more traditional based content models, the definitions of “online media” and “content providers” will become more blurred, creating new layers of risk. Our knowledge of professional, executive and cyber insurance helps us educate our clients while addressing the challenges they face.